How Are Entrepreneurs And Plastic Surgeons Alike?

Surgeons are usually seen as medical professionals who do not have to worry about finding work since their services are always in demand. However, things are different for plastic surgeons. Here is how skills usually associated with entrepreneurs can help plastic surgeons become more successful.
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Knowing how to market oneself will help plastic surgeons find more clients. People want to make sure their plastic surgeon is experienced, knowledgeable and trustworthy. A patient will more than likely go to a different clinic if they do not get a good first impression.

Generating leads is something a plastic surgeon has to worry about. The income of a plastic surgeon directly depends on how many people want to get plastic surgery. In some cases, patients need plastic surgery for reconstruction purposes due to an accident or a malformation. However, in a lot of cases, plastic surgery is something the patient could do without. Patients choose to get plastic surgery to feel better about themselves, and plastic surgeons have to use efficient methods to generate an interest in the services they offer.

Innovation is another common point between plastic surgeons and entrepreneurs. Surgeons gain expertise in plastic surgery after completing a large number of operations over the years. Many successful plastic surgeons have made significant contribution to their field by inventing a new method or instrument so that surgeons can perform better operations. Innovations allow surgeries to become safer and more efficient and is also a pathway for plastic surgeons to become successful inventors.

A lot of people see plastic surgeons as medical professionals and do not understand the need for innovation or marketing for these professionals. However, plastic surgeons can greatly benefit from developing some of the skills entrepreneurs need so that they can grow their practice, find more patients and become respected professionals.


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Yuwanda Black is — entrepreneur, author and syndicated small business columnist. She has been an entrepreneur for 11 years and in the editorial industry since 1987. Currently, Ms. Black owns and operates two small businesses — Inkwell Editorial and Ethnic Home Decor. As well as another around the Toledo area.

Inkwell Editorial provides editorial support to small and medium-sized firms. Ethnic Home Decor is an online retailer of soft home furnishings with ethnic themes. In true entrepreneurial form, Yuwanda comments, “This hobby turned into a business quite against my will! Its success has been a nice surprise.”

Asked about, Ms. Black explains, “I outsource projects and help clients with their on- and off-site staffing needs through Personally, I work offsite via the web, fax and e-mail. My clients are primarily small- and medium-sized businesses. Therefore, I needed a site to call my own — to cultivate and market my writing, editorial and consulting services. So, I published

It works out nicely because if I get a project that’s outside my scope or don’t have the time for, I simply go to Inkwell Editorial’s database of up to 1,500 applicants. They are from every background imaginable — finance, art, education, medicine, etc. Clients benefit because it’s a one-stop shop.”


Ms. Black has written and published numerous small business articles and press releases in promotion of her ventures. She is a contributing content provider to various web sites, e-zines and newspapers. She also contributes to Dayton SEO and other blogs.

She recently authored four e-books (How to Get Your Small Business on the Web Quickly & Affordably; How to Really Make a Living as an Editorial Freelancer; Advice from Successful Editorial Freelancers: How They Built Their Careers and How You Can Too!; and The Small Biz Owner’s Complete Marketing Kit!) and taught a continuing education seminar on website ownership for small business owners at Borough of Manhattan Community College in New York City (Fall 2003). More small business titles are planned for release later this year.


Holding an AA in English and a BA in Sociology, Yuwanda is currently pursing an MA in Criminal Justice at John Jay College of Criminal Justice in New York City.


Yuwanda began in legal publishing in 1987. She worked in this industry full-time for ten years, concurrently freelancing for six, before officially joining Inkwell Editorial in 1997.

Ms. Black states that although she became a full-time business owner in 1997, she has always maintained some type of side business. “Entrepreneurship runs in my family, so I’ve always found it impossible to have ‘just’ a job.”